Our Journey
A Heritage of Trust and Reliability
1992
Just before finishing college, our founder, Manoj made a bold choice—he dropped out to follow his dream of building his own business. From Zero He started by trading FMCG products and, through hard work, grew his distribution company quickly. As his network expanded and the business flourished, Manoj felt it was time to take the next step. With a clear vision and passion, he decided to create his own brand and turn his dream into reality.
1998
Manoj took a daring leap and founded M.P Consumer Products (now MPCP Care Pvt Ltd.). Always ahead of the curve, he sought the finest quality coconut oil and introduced Silk 100% Pure Coconut Oil in refill packs at Rs. 5 and Rs. 10. The market response was overwhelming— Silk became an instant hit, marking the beginning of something extraordinary.
2003
Silk had firmly captured the market they were catering to, but customers were asking for more—a non-sticky alternative. Seizing the opportunity, Manoj introduced Hansa Coconut Hair Oil, enriched with mineral oil and vitamins. It wasn’t just lighter—it offered nourishment and care, becoming an instant favorite for those seeking smooth, healthy hair without the greasy feel. He managed to offer at Rs. 5 and Rs. 10
As M.P. Consumer Products earned customer loyalty, Manoj noticed Jasmine hair oils were overpriced and out of reach for many. Believing quality should be for everyone, he launched Silk Jasmine Oil in 2003, blending coconut oil Vitamin E enriched with jasmine. With this affordable option, he made premium hair care accessible to all.
2004
Manoj once again tapped into the market’s pulse with the launch of Sargam Coconut Hair Oil, a non-sticky alternative to Hansa. But this time, he had a bigger vision—making high-quality hair care accessible to rural markets. By offering refill packs at an affordable price, Manoj ensured that Sargam brought the same nourishing care as its predecessor, while reaching even more homes across the country. Offered at Rs. 2.5 only.
2013
After years of hard work, M.P consumer expanded his brands to Maharashtra, and in 2013, he shook the market by launching the first premium hair oil for just ₹10. Offering Jasmine and Amla hair oils at an unbeatable price, he catered to rural consumers like no one else. This bold move was a huge success, marking a turning point for the company and paving the way for expansion into Chhattisgarh.
2018-22
The company made a pivotal decision to rename itself MPCP Care Pvt Ltd. This rebranding marked a fresh start, and from that moment on, the company never looked back. They expanded their product range, introducing an array of premium personal care solutions, solidifying their position as a one of the leader in the industry and catering to the evolving needs of their customers.
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2024
MPCP Care revolutionized shampoo packaging in India with an innovative design and unbeatable pricing for every Indian family. Launching at just ₹0.5, ₹1, and a game-changing ₹5 spout pack—never seen before in the market—they brought premium quality at an affordable price. The ₹5 spout pack stands out with its reusable design, offering an extraordinary combination of convenience and value. MPCP Care ensures that every family deserves the best quality for the price they pay, setting a new standard in hair care.
Reaching New Heights With Our Pillars
Understanding and meeting the real needs of Indian households is at the heart of everything we do.
Customer Centricity
We are adaptable to change, agile in responding to market dynamics and evolving customer needs.
Adaptability
Collaborating closely with suppliers to ensure the quality and reliability of raw materials and components.
Supplier Relationships
We foster a culture of continuous learning and development, encouraging personal and professional growth among our team members.
Continuous Learning
We uphold authenticity in our products and communications, building trust with our customers.
Authenticity